Best Meal Kits NZ 2026: HelloFresh vs My Food Bag vs Woop
Compare the best meal kit services in New Zealand for 2026. HelloFresh ($200 off), My Food Bag (50% off), Woop (50% off). Which one is right for you?
Best Meal Kits in New Zealand 2026
Tired of meal planning? Meal kits deliver pre-portioned ingredients and recipes straight to your door. Here’s how the top NZ services compare - plus exclusive discounts!
Quick Comparison Table
| Service | New Customer Discount | Price/Serve | Best For |
|---|---|---|---|
| HelloFresh | $200 off | ~$10-15 | Variety, classics |
| My Food Bag | 50% off | ~$12-16 | NZ-owned, local |
| Woop | 50% off | ~$14-18 | Fast cooking (15 min) |
All three offer flexible subscriptions you can skip or cancel anytime!
1. HelloFresh - Biggest Selection 🌍
Why Choose HelloFresh?
HelloFresh is the world’s largest meal kit company and offers the biggest recipe variety in NZ. New recipes every week keeps things interesting.
What You Get:
- 📋 30+ weekly recipes to choose from
- 🥬 Pre-portioned ingredients - no waste
- 📖 Easy-to-follow recipe cards with photos
- 🌱 Dietary options: Veggie, family-friendly, calorie-smart
- ⏱️ Cooking time: 30-45 minutes typically
Pros:
- ✅ Biggest recipe variety in NZ
- ✅ Up to $200 off for new customers
- ✅ Consistent quality ingredients
- ✅ Good portion sizes
- ✅ Flexible - skip weeks, cancel anytime
- ✅ Excellent app for managing orders
Cons:
- ❌ Not NZ-owned
- ❌ Some recipes require more prep time
- ❌ Packaging can be wasteful
Pricing:
- 2 people, 3 meals: ~$90/week ($15/serve)
- 4 people, 4 meals: ~$140/week ($8.75/serve)
- New customer discount: Up to $200 off first 5 boxes
Best For: Those who want variety and proven global recipes.
Claim Your HelloFresh Discount →
2. My Food Bag - Proudly Kiwi 🥝
Why Choose My Food Bag?
My Food Bag is 100% New Zealand owned and operated. Co-founded by celebrity chef Nadia Lim, they focus on fresh, local ingredients and supporting Kiwi farmers.
What You Get:
- 📋 Curated weekly menus designed by Nadia Lim
- 🥬 Fresh NZ produce from local suppliers
- 📖 Clear recipe cards with step-by-step instructions
- 🌱 Dietary options: Fresh Start (healthy), Bargain Box (budget)
- ⏱️ Cooking time: 25-40 minutes
Pros:
- ✅ NZ-owned - support local!
- ✅ 50% off first bag with referral
- ✅ Celebrity chef recipes (Nadia Lim)
- ✅ Multiple bag options for different needs
- ✅ Bargain Box option for budget-conscious
- ✅ Fresh, local ingredients
Cons:
- ❌ Slightly fewer recipe choices than HelloFresh
- ❌ Can be pricier than competitors
Pricing:
- 2 people, 4 nights: ~$100/week ($12.50/serve)
- 4 people, 5 nights: ~$180/week ($9/serve)
- New customer discount: 50% off first bag
Best For: Those who want to support NZ businesses and enjoy Nadia Lim’s recipes.
Get Your My Food Bag Discount →
3. Woop - Fastest Cooking ⚡
Why Choose Woop?
Woop (World On Our Plate) is perfect for busy people. Their secret? Ingredients come partially prepped - sauces made, veggies chopped. Dinner in 15-20 minutes!
What You Get:
- 📋 Globally-inspired recipes (Thai, Mexican, Italian, etc.)
- 🥬 Pre-made sauces and prepped ingredients
- 📖 Simple recipe cards - minimal steps
- 🌱 Dietary options: Vegetarian, Gluten-Free
- ⏱️ Cooking time: 15-20 minutes!
Pros:
- ✅ Fastest cooking of any meal kit
- ✅ 50% off first box
- ✅ Restaurant-quality sauces included
- ✅ Less mess than other kits
- ✅ Great for busy weeknights
- ✅ Globally-inspired flavours
Cons:
- ❌ Smaller recipe selection
- ❌ Higher price per serve
- ❌ Less “cooking from scratch” feel
Pricing:
- 2 people, 3 meals: ~$90/week ($15/serve)
- 4 people, 4 meals: ~$160/week ($10/serve)
- New customer discount: 50% off first box
Best For: Busy people who want quick, delicious meals without the prep work.
Which Meal Kit Should You Choose?
Choose HelloFresh if:
- You want the most recipe variety
- You enjoy trying new cuisines
- You want the biggest discount ($200 off)
- You don’t mind slightly longer cooking times
Choose My Food Bag if:
- You want to support NZ businesses 🥝
- You love Nadia Lim’s recipes
- You prefer fresh, local ingredients
- You want the Bargain Box budget option
Choose Woop if:
- You’re time-poor and want quick meals
- You hate meal prep and chopping
- You want restaurant-quality sauces included
- You prefer global flavours (Thai, Mexican)
Money-Saving Tips 💰
1. Try All Three
Use the new customer discounts on all three services. That’s potentially $200+ in savings!
2. Skip Expensive Weeks
Going on holiday? Skip that week’s delivery (all services allow this).
3. Choose Bigger Plans
Price per serve drops significantly with 4-person or 5-night plans.
4. Watch for Flash Sales
All services run occasional promotions - sign up for emails.
5. Compare to Takeaways
At $10-15/serve, meal kits often beat restaurant delivery ($20+/person plus fees).
Environmental Considerations ♻️
All three services are working to reduce packaging waste:
- HelloFresh: Recyclable packaging, carbon-neutral since 2022
- My Food Bag: Minimal plastic, recyclable ice packs
- Woop: Compostable packaging initiatives
Still, meal kits do generate more packaging than bulk grocery shopping. Consider this if sustainability is your priority.
Frequently Asked Questions
Can I pause my meal kit subscription?
Yes! All three services let you skip weeks or pause indefinitely at no charge. Cancel anytime.
Are meal kits worth it?
If you value convenience and variety, yes. They save time on planning and shopping. Financially, they’re similar to cooking from scratch with quality ingredients.
Which is cheapest?
My Food Bag’s Bargain Box is the most budget-friendly. HelloFresh’s larger family plans also offer good value per serve.
Can I use multiple promo codes?
No, but you can try all three services with their respective new-customer offers.
Do they deliver everywhere in NZ?
Coverage varies. HelloFresh and My Food Bag cover most areas. Woop is expanding. Check postcodes on each site.
Ready to Try a Meal Kit?
Claim your discounts now:
- HelloFresh - Get $200 Off → (Best variety!)
- My Food Bag - Get 50% Off → (Support NZ!)
- Woop - Get 50% Off → (Fastest cooking!)
Try all three and find your favourite! 🍽️
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Last Updated: January 2026 | All discounts verified and working